How to develop a sustainable and profitable business

Businesses realise sustainability's vital role for the Earth and their success in our fast-evolving world.
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When and where?

24th April 2024
11:00am - 1:15pm

In today’s rapidly changing landscape, businesses are increasingly recognising the importance of sustainability not only for the planet but also for their performance and bottom line.

This Masterclass will provide a comprehensive exploration of the journey towards sustainability, the link between sustainability and business performance and practical strategies for businesses to thrive in a sustainable future.

This Masterclass will be delivered by a Coventry University expert with over 20 years’ experience in energy advisory roles and sustainability; and supported by the West Midlands Decarbonisation Net Zero programme, who will outline grants and the support available to West Midlands SMEs to assist them in making their businesses more sustainable.

This Masterclass is one of a series of 3 Masterclasses on understanding the needs, benefits and actions required to make a successful business in a clean and sustainable future.

The Clean Futures programme is led by the Connected Places Catapult and supported by Coventry University clean growth R&D specialists and the Black Country Innovative Manufacturing Organisation (BCIMO).