Winning public sector contracts can unlock stable, long-term revenue and powerful credibility. Yet many organisations struggle to navigate the complexity, terminology, and risk-averse culture that shape how the public sector buys. Understanding how public procurement differs from the private sector is often the missing link between bidding and winning.

This session, led by Tolu Olatunji, Head of Innovation Procurement at Connected Places Catapult, will demystify the public procurement landscape and give you practical insight into how to position your organisation for success. We’ll explore public sector procurement processes, the new Procurement Act, and what buyers are really looking for in a winning tender response.
You will leave with greater confidence, clearer strategy, and practical steps to improve your chances of securing public contracts — especially if you are bringing innovative solutions into traditionally risk-averse environments.

We’ll cover:

• The key differences between public and private sector procurement
• Essential public sector terminology and processes
• Frameworks and Dynamic Purchasing Systems (DPS) — and how to identify the right ones to target
• The implications of the new Procurement Act
• What evaluators look for in high-scoring tender responses
• Proven strategies for positioning innovative solutions in a risk-conscious market

Whether you're new to bidding or looking to strengthen your win rate, this session will provide clear, actionable guidance to help you compete more effectively in the public sector marketplace.

The webinar will be hosted on teams.

If you have any questions please contact events@cp.catapult.org.uk