Jamie Bartley, CEO of Unyte Group, leads a pioneering enterprise at the intersection of energy solutions, waste management, and the innovative use of industrial hemp. Founded in 2019, the company has quickly become a key player in promoting hemp's environmental advantages, aligning with the UK's ambitious 2050 net zero targets. Bartley was drawn to hemp for its potential in remediation and swiftly appreciated its wider environmental impact. He champions hemp for its role in sustainable development, including its contribution to decarbonisation, the creation of biodegradable plastics, and the provision of eco-friendly insulation materials. Under Bartley's stewardship, Unyte are seeking to initiate the UK's first vertically integrated hemp processing facility, bolstering the domestic hemp sector. The group's cultivation projects affirm hemp's compatibility with the UK climate, while spearheading innovation in hemp-based construction materials, such as hempcrete. These materials not only reduce energy consumption but also enhance indoor air quality. Addressing the skills shortage in sustainable construction, Bartley launched the Unyte Academy. This initiative educates and accredits professionals in applying hemp and other green technologies, preparing them for future industry demands. Additionally, Bartley and Unyte serve as technical advisors to the All-Party Parliamentary Group for Industrial Hemp, furthering legislative and industry support for hemp. This role underscores their influence in shaping policy and advancing the sector. Bartley's leadership embodies a deep commitment to environmental stewardship and innovation. By championing hemp's diverse applications and advocating for sustainable practices, he is guiding Unyte Group towards significantly impacting the green economy, making strides towards a more sustainable and environmentally conscious future.