The system provides a database of trip records derived from mobile phone data. The database has been built by Telefónica UK (O2) and relates to all motorised road and rail trips throughout Great Britain (the UK mainland) during 2016 or 2019.
The data is available free of charge for research purposes, supporting academia and SMEs via a web interface that allows users to obtain anonymised and aggregated origin/destination data for those research projects.
The GBDP can support both Academia and SMEs by providing insights into past and current travel patterns:
- To develop research, study travel behaviours across the UK mainland and assess novel use cases;
- To validate business models and to support testing and demonstrators for new products and services, tailored around users’ needs.