But now, after National Highways launched a competition to find new ways to manage such hazards, six winning ideas are going to be trialled which could help to protect road users.
Working with Connected Places Catapult, the Hazard Protection on Roads Accelerator targeted small or medium enterprises that may not have worked with National Highways before and had some innovation gems to share in dealing with potential safety risks.
Having sifted through some 50 applications, a shortlist of nine organisations received funding, up to £30,000, to design trials for their ideas. Judges then had to whittle those down to five who would receive up to £60,000 additional funding to deliver the trials. However, competition was so fierce that they eventually decided to go forward with six of the projects rather than five.
The winning ideas include virtual reality training courses for drivers, sensors which automatically detect hazards and a data analysis platform. Between now and November, the six finalists will deliver their ideas in trials working with National Highways and its supply chain.