Project Summary

Project Safer Streets by Purple Transform deploys AI-powered surveillance technology to combat antisocial behaviour at UK bus stops. Addressing a critical need across 300,000+ bus stops nationwide, the SiYtE platform combines smart CCTV and sensor analytics to provide real-time detection, automated alerting, and evidence gathering. Unlike passive CCTV systems, it actively identifies antisocial behaviour through vision and audio analytics whilst ensuring GDPR compliance. The solution delivers 3x ROI over three years through reduced vandalism, fewer enforcement call-outs, and increased ridership. Aligned with government’s Safer Streets Mission and DfT objectives, the low-cost SaaS model targets local authorities, transport operators, and public safety agencies, with deployment-ready technology backed by proven public trials.

Project Achievements

Purple Transform has established strong foundations for Project Safer Streets. The company is deployment-ready with a proven track record in public trials and has been recognised with multiple industry awards for innovation and impact. They’ve developed the SiYtE platform, which delivers real-time situational awareness through AI-powered analytics that detect safety incidents, crowd flow issues, and operational risks via a single intuitive interface. The company has secured backing from the British Business Bank and established partnerships with leading technology providers including Cisco and Intel, demonstrating proven impact across high-footfall environments. Purple Transform’s leadership team brings credibility through backgrounds with Network Rail, government, and education sectors. The company has successfully developed a sensor-agnostic, cloud-managed platform that integrates vision and audio analytics, positioning them uniquely in the market with their capability to actively identify antisocial behaviour using real-time detection rather than passive CCTV review.

Conclusions

The business case demonstrates compelling market opportunity and strong value proposition. Over 300,000 UK bus stops face rising antisocial behaviour issues, creating urgent demand for intelligence-led safety solutions. Purple Transform’s competitive advantage lies in active AI-driven detection versus passive CCTV systems, combining vision and audio analytics with privacy-compliant behavioural monitoring. The financial case is robust, projecting 3x ROI for customers over three years, with high council returns due to reduced vandalism, fewer enforcement visits , and improved ridership. The solution directly aligns with government priorities, including the Safer Streets Mission and AI-driven public service enhancement, whilst addressing DfT objectives around safety, modal shift, and public transport uptake, positioning it for strong public sector adoption.

Next Steps

Success would be made possible with a trial. The 0-18 month implementation plan focuses on phased market entry and scaling. In months 0-6, Purple Transform will deploy trials partnering with 3-5 local authorities for DfT-aligned safety pilots in high-footfall urban areas with known ASB challenges, gathering impact evidence to demonstrate reductions in incident response time, vandalism, and public safety complaints. Months 6-12 involve building integrations with existing Video Management Systems and data platforms whilst onboarding additional local authority customers via procurement frameworks such as G-Cloud. During months 12-18, the focus shifts to converting trials into paid contracts, expanding within regions, and scaling support, onboarding, and customer success operations. The company will explore licensing models and international distribution partnerships, targeting overseas markets including Australia, Nordics, and Middle East smart cities facing similar urban transport safety challenges. Direct supply chain entry will occur through public sector procurement frameworks and partnerships with transport operators.