Martin Kochman is a VP in Hitachi Vantara’s European Digital Services business.

He specializes in running major data driven programmes and was responsible for ‘Optimise Prime’, the world’s biggest commercial electric vehicle trial.

The objective of the Optimise Prime project was to test the end-to-end impacts of the rollout of commercial electric vehicles and develop innovative solutions to accelerate the EV transition. This four year innovation project came up with practical ways of overcoming the up-front costs that are currently holding back many of the country’s biggest commercial vehicle operators from making the switch to EVs.

Martin is also leading other key data driven sustainability programmes within Hitachi, including the implementation of EV charge points and the creation of sustainability analytics and reporting