Please do not publish anything about being selected for the programme until the embargo has passed. From then on, feel free to shout about your fantastic news about being selected as much as you like!

If you are planning PR or media activity that mentions Scaling Innovation, Connected Places Catapult or ncat, please:

– Inform your marketing contacts at Connected Places Catapult (megan.cox@cp.catapult.org.uk) and ncat info@ncat.uk,.
– Allow five working days for review and approval.
– Use the approved wording, funding acknowledgement and logos provided.
– Share the final wording or artwork, including the ncat, Connected Places Catapult or Scaling Innovation logos, for approval.
– Confirm the publication date and share the published link once live.

Accessible content guidance
– When preparing written content about the programme, please use Arial, 12pt or larger. Avoid complex or decorative fonts where possible to support readability and accessibility.
– Emojis and disability-related iconography: Please do not use emojis or disability-related icons, such as wheelchair symbols, as these can be confusing for screen readers.
– Image descriptions: Please include descriptive alt text for all images to ensure they are accessible to people using screen readers.
– Bullet points: Please use slightly larger bullet points to improve readability.
– ncat: Please always write ncat in lowercase. Screen readers may interpret capitalised words as acronyms and read them letter by letter, which can interrupt comprehension and increase cognitive load. Lowercase text is more likely to be read as a complete term, improving clarity for people using assistive technologies.

Social model language guidance
Please follow the social model language guidance below when describing your work on the programme or your affiliation with ncat or the Scaling Innovation programme, using inclusive language that focuses on identifying and removing barriers within transport services, infrastructure and environments rather than placing the emphasis on individuals.

Principle: Focus on the barrier created by the transport system, rather than presenting the person or their impairment as the problem.

Experts by experience are usually disabled people who use transport systems and can articulate how policies, design decisions and operational practices affect them in practice. Their insights help identify barriers that may not be visible through data or technical analysis alone, and highlight what meaningful change looks like in everyday life.

Example:
Non-social model content
Their wheelchair meant that they could not board the bus.

Social model content
The absence of a working ramp was a barrier to  boarding the bus.