Beyond the testbed: From successful innovation trials to wider adoption
File type: pdf
File size: 46.57Mb
reports
Beyond the testbed: From successful innovation trials to wider adoption
Explore what needs to change to make every trial more valuable beyond the testbed.
What happens after a successful innovation trial?
For innovative businesses, a successful trial can be a major milestone. For testbed operators, it's an opportunity to demonstrate new solutions and generate valuable insights.
But what happens to that evidence once the trial ends? Does it help an innovation reach new customers and markets, or does the process start all over again?
Our discovery report, Beyond the testbed, examines why promising innovations can struggle to progress beyond initial trials and what could help turn successful testing into wider adoption.
Drawing on insights from innovators, testbed operators, buyers and industry experts, the report explores how trial evidence can better inform decisions and support wider adoption.
Discover four key insights from our research:
- Why successful trials don't always lead to adoption, and what gets in the way.
- Why evidence from one trial isn't always useful to another buyer or organisation.
- How existing evidence could help avoid unnecessary repeated testing.
- How trials could generate more useful evidence to support future adoption decisions.
Explore what needs to change to make every trial more valuable beyond the testbed.
Beyond the testbed: From successful innovation trials to wider adoption
File type: pdf
File size: 46.57Mb
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