Clean Transport Accelerator: Maritime
Marketing Pack
Congratulations on being part of the Clean Transport Accelerator: Maritime! Along with our programme partners, we’re delighted to be working with you.
This marketing pack is designed to:
- help you shout about your participation in this programme
- speak confidently about the programme externally
- provide you with useful marketing and PR assets
To find out more about the programme, visit the closed opportunity page:
For any general questions about the programme, please email Iwona Wilk,
Programme Manager, iwona.wilk@cp.catapult.org.uk
or Rebecca Goulding, Head of Enterprise Support – Transport, rebecca.goulding@cp.catapult.org.uk
Logos and images
You may want to share the fantastic news that you have been selected for this programme on your website, via email or on social media. Please use the assets below to support your announcement.
Logos
Email banner
Images for social media
Messaging guidance
Here are some key messages about the programme that can be shared externally, on their own or as a whole. Please scroll to the bottom of this page for FAQ’s.
- The Clean Transport Accelerator: Maritime is delivered by Connected Places Catapult in collaboration with a consortium of partners including Serco, Port of Tyne, Portsmouth International Port and the National Shipbuilding Office, with support from Maersk.
- The Clean Transport Accelerator: Maritime builds on four years of success from the Catapult’s previous Maritime Accelerator programme, which has so far supported 29 SMEs and delivered 11 trials.
- The programme focuses on decarbonisation, future fuels, electrification and other technologies that support the sector’s transition to cleaner operations.
Some Do’s and Don’ts
When talking about the programme…
Do:
- Announce your programme selection on LinkedIn once you’ve received confirmation from us that communications can be shared
- Throughout the programme, please share photos, updates and exciting news with us. We’d love to help celebrate your progress and share your successes across our channels.
- Describe your involvement accurately and proportionately
- Use the approved copy for describing the programme “The Clean Transport Accelerator: Maritime is delivered by Connected Places Catapult in collaboration with a consortium of partners including Serco, Port of Tyne, Portsmouth International Port and the National Shipbuilding Office, with support from Maersk.”
- Talk about expected benefits before or during trial delivery; delivered benefits and outcomes after and focus on evidence and outcomes
- Use programme assets from this toolkit
- Re-share the Catapult’s and programme partners programme announcements through your own channels
- Notify the Catapult when you receive media interest relating to the programme or when you’ve received funding outside the programme following completion – we’d love to help share your good news!
Don’t:
- Misrepresent your involvement
- Jump ahead of programme communications
- Use restricted assets, such as partner logos outside partners you are trialling with
- Reproduce presentation slides, internal documents or branded materials without authorisation.
- Share confidential information related to other participants –
- Don’t publish commercially sensitive information from workshops, meetings or trial discussions
- Don’t share quotes from emails, calls or meetings unless the relevant individuals have approved them
- Don’t disclose information about other organisations participating in the programme
- Overstate trial progress – Don’t describe a trial as “completed”, “proven” or “successful” until the relevant work has concluded and evidence supports the claim
FAQs
When can I start promoting my involvement in the programme?
What if I have a media opportunity?
