Innovation tends to be exclusive. Too many people are left out of the process, and don’t feel the benefits.

They face barriers to:

• starting an innovative business
• working in innovation
• contributing to innovation that affects their communities
• benefiting from the use and spread of new technologies or services

We can’t always be inclusive to everyone in everything we do. But this guide works towards a system that is inclusive as a whole.

Who and what this guide is for

Connected Places Catapult has developed this Inclusive Innovation Guide (IIG) as part of the DIATOMIC program we are delivering in the West Midlands.

Throughout 2024 to 2025 we have involved a number of people who work in the local councils and the West Midlands Combined Authority.

This guide will support the West Midlands on its journey towards becoming a centre of excellence in inclusive innovation.

It can support your projects and day to day work if you shape or influence innovation as part of a:

• combined authority
• local authority
• local city or place team

Why inclusive innovation matters

Inclusive innovation:

• reduces inequality and inequity – by addressing the needs of the under-served, it helps bridge the gap between different groups in society
• drives economic growth – leading to new markets and economic opportunities, and improving the health of people and planet
• enhances social cohesion – by promoting a sense of belonging and participation among members of the local community

Our standards and commitments

This guide:

• follows the Government Digital Service’s (GDS) standards for online accessibility
• helps you understand why and how to do something – it is not just a ‘tick-box-exercise’

Talk to us

This guide is a work in progress.

We invite you to try out some of its methods and tools, then contact us using this form to:

• give us your feedback
• express your interest in getting involved in future testing