Enhancing Passenger Experience – AI in Transport Competition

Applications closed

Unlock the potential of AI in transforming the UK transport sector 

The Department for Transport (DfT), in collaboration with Connected Places Catapult, recognises the transformative potential of Artificial Intelligence (AI) in shaping the future of the UK’s transport system. 

The Government has recently announced a consultation to allow the creation of an Integrated National Transport Strategy which will set out a ‘people first approach’ to getting people around the country.  

The Enhancing Passenger Experience – AI in Transport Competition will allow Small and Medium Enterprises (SMEs) to submit a use case proposal for an AI-driven transport solution that complements government objectives. 

Successful applicants will work closely with government and industry stakeholders to develop a business case and pitch deck as well as opportunities to further develop their solution.  

Competition Overview

Scope 

With a focus on passenger experience, this competition seeks solutions that complement the government’s key priorities for transport. 

In alignment with the government’s key priorities for transport, this competition focuses on how AI can enhance passenger experience across the UK’s transport networks.   

We are seeking innovative solutions in the form of use case proposals that address the most pressing challenges faced by passengers/transport users, aiming to create more reliable, efficient, and accessible transport systems.   

Use case submissions for this competition must target a critical area where AI can make a meaningful impact in transport on passenger experience.   

When submitting your application, you will be asked to select up to two of the government priorities below that your AI-driven solution best complements:   

  1. Improving Performance on the Railways and Driving Forward Rail Reform  
  1. Improving Bus Services and Growing Usage Across the Country  
  1. Transforming Infrastructure to Promote Social Mobility and Tackle Regional Inequality   
  1. Delivering Greener Transport   
  1. Better Integrating Transport Networks

Further context and background information that will assist you with completing your application can be found in our Application Guidance Document
 

Connected Places Catapult and the Department for Transport strongly recommend you read through this guidance document before submitting to ensure you best understand the scope of the competition and how to align your solution with the priorities outlined above. 

Programme Phases 

This is three-phrase programme with business support, pitching guidance and networking opportunities on offer as well as funding. 

If you are accepted onto Phase One, you will receive up to £2,000 to develop your use case into an early-stage business case and pitch deck.  

If you are accepted onto Phase Two, you will receive professional pitch training and will then pitch your solution to a panel of government representatives from the DfT. 

If you are accepted onto Phase Three, you will receive up to £13,000 to further refine and develop the maturity of your business case, you will also pitch your solution to a panel of senior transport leaders at Connected Places Catapult’s Summit event on 19 March 2025.

01

Innovation Funding

Funding to support the development of your business case, pitch deck and pitching opportunity

02

DfT Collaboration

Engage with policymakers to align your innovation with government priorities

03

Pitching Support

Access to professional guidance and coaching on how to best develop and pitch your use case

Eligibility criteria

  • Applicant Type: Must be a UK-based SME. 
  • Technological Readiness Level (TRL): Your solution must be between TRL 2-6. 
  • Commitment: Participants must be available for the competition timeline. 

How to apply

Applications are now closed.

Supporting documents

Point of contact

If you have any questions about the competition or application process, please contact the Innovation Funding team at innovation_funding@cp.catapult.org.uk